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10 SMALL BUSINESS MARKETING RESOLUTIONS FOR 2024

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Stepping into a new year often means more than just “giving up” things, it’s a chance for embracing fresh opportunities and refining strategies. For small businesses, the world of marketing is an ever-evolving landscape, demanding adaptability and innovation, and time to be on top of it all. Most small business owners don’t have time for that and aren’t yet in a place where they can afford to hire professionals. In this blog post, we’ll explore a curated list of resolutions tailored specifically for small businesses, designed to unlock growth, foster brand resonance, and navigate the dynamic realms of digital and traditional marketing without all the guesswork.

  1. Repurpose content! Take older posts and blogs and reuse them. Much of what your business does is evergreen, meaning your general purpose and offerings won’t change. All these older posts might need are updated images and some tweaking of post copy. You can also look at past posts to see what has performed the best and focus on those types of content.
  2. Develop more evergreen content! Repurposing content uses evergreen content, meaning it’s information that is relevant then and now. When adding new posts or product descriptions, keep in mind that you’ll want something that can be utilized as evergreen content.
  3. Interact with customers! Don’t just wait for followers to comment on posts, use social listening to find people talking about your business or products. If someone mentions that they’ve used your service, follow up with them in a public comment. Be prepared to handle any criticism though, constructive or not. (If you would like training in this, we offer sessions! Contact us for more information.)
  4. Audit and revamp your website! This isn’t something every business owner may feel comfortable handling, but whomever maintains your website can easily work with you on suggestions for updates. You’ll want a strong CTA (Call To Action) on your site, be it placing an order, looking for services for which they can contact you, providing a price guide, securing an appointment, etc. Refine your value proposition and utilize active language that will entice the visitor to take an action of some sort. This is also a good time to review that all links are working, update pages and posts to link back to other pages and posts, update your images and review metrics.
  5. Emphasize readability! Content isn’t useful if it’s well-crafted with great visuals, but it isn’t something people can read. Make sure you are using contrasting colors on yours site that look good in mobile as well as desktop. Don’t use large blocks of text, instead opt for social media posts that are to-the-point, readable in form as well as visuals, and are share-worthy.
  6. Plan, plan, plan! If you spent ten minutes six times a day making notes as they come to you and saving things that resonate with you that you’d like to duplicate, it’s much easier to do a bi-weekly review and implement these changes, as well as review how recent changes have been performing. If you wait until quarterly, it can be overwhelming and take time that you may not have available. It’s also much easier to come up with ideas of what to post when you are feeling in a rut, but have a list of ideas to draw from. This is also a great place to note customer feedback!
  7. Utilize user-generated content! Have you received a great review? Use it in a post! Highlight it on your website! Slap it into a newsletter or email blast. Do you sell sweaters and someone posted a picture of it and commented how much they like it? Share that to your socials and ask the user if you can use it on your website or newsletter. Run a contest regarding people using your products or sharing how well your service works. Let your customers do some of the heavy lifting and it can come across as more authentic when coming from a fellow customer than from a brand. This year, be intentional about your user base scope and figure out the best ways to mine it for content!
  8. Newsletters are great so schedule them! The problems with newsletters are that too often and they can be seen as spam, they need to be actually interesting to your audience, and you need to make them look good, but the rewards can be amazing with higher client engagement and customer contact. Bimonthly, monthly, quarterly or twice a year, a newsletter is a great way to keep your audience informed about your business and offerings. Be sure you empower an employee (or yourself!) to work on it without being seen as taking away from other duties, or look into hiring a service such as VBA to assist you.
  9. Remember that retention is as important as getting followers! Having 10 new followers is always a great thing, but not if you lose 12 in the process. Retaining followers can be difficult, but there are ways to make it easier. The best way is to interact with your audience whether they’re posting to you or not (see #3 on this list!). Other ways are to ask questions in posts so the audience feels more involved in the conversation, review previous campaigns to see what has performed well, and follow basic best practices.
  10. Don’t be afraid to ask for help! You’re doing great just because you’re giving more effort into this than most people. After all, you’re reading this to self-educate, right? But whether it’s self-education or seeking assistance in these services from professional marketing and social media people, there’s nothing wrong with not knowing it all! If you have questions about these items or any other marketing, graphic design or social media topics, just contact us! We’re here to support you!